This workshop focuses on the practical skills required to execute a creative project. Facilitated by Jessie “Jada” Abrazado.

Jessie “Jada” Abrazado is a Toronto-based Content and Experience Producer with over 15 years of experience bringing creative ideas to life through events, visual storytelling, brand experiences, and community-driven programming. She currently works as a Brand Manager, building on a career that has included roles in retail marketing, studio production, visual merchandising, photography, and creative consulting.

Jessie has produced projects across sport, arts, culture, retail, and entertainment. From exhibitions and youth programs to live events, community markets, content productions, and podcast experiences. Her work includes *Love, Art & Basketball*, Point Goddess programming, Tita Salita, and collaborations with organizations and brands across Toronto. Known for connecting creative vision with thoughtful execution, she brings experience in project planning, logistics, timelines, vendor and partner management, audience experience, and on-site production. Jessie is passionate about helping emerging creatives understand the practical systems behind successful projects and build the confidence to bring their own ideas into the real world.

Designed for emerging creatives ages 13–29, this workshop explores the fundamentals of event production, guiding participants through the process of planning and executing successful events from start to finish. We’ll also share more about CultureShift and how you can apply for $2,500 in funding to support your creative project.

Come learn, connect with other creatives, and turn your idea into reality. Secure your spot by registering in the link below!